In this article , we’ll be discussing about the important steps to try and do keyword research!
After reading this article, you’ll definitely get an idea of what styles of keywords you should be targeting.
Start with Creative Ideas:
Before doing keyword research make a blueprint in mind about the potential keywords that people may use to find your product/ services online.
Here are some queries you would possibly need to raise to urge your creativeness flowing:
What words would you search in if you were searching for your products?
Your product and services belongs to which category?
What issues do your services solve?
Who are the peoples that can get benefits from your product or service?
The queries that your customers raise before they buy your product?
You can additionally get some concepts by typing your keywords into Google.
As you sort, Google can counsel different potential keyword phrases that may be relevant.
At the end of the SERP Google will show you the related searches.Create a note of keywords that may be relevant to your content.
Use Competitor’s Websites For concepts:
Another good way to come up with concepts is to require a glance at your search result competitor’s websites.
“Search competitors” ar completely different than your general competitors, because we’re searching for websites that rank on top for your target keyphrases. You can follow them as they’re already ranking well.
You can easily discover your search competitors by typing the main keywords on google and collecting the top URLs from the SERP.
Then, you’ll be able to use a tool like ahref/Semrush to explore more keywords that your competitors are ranking for!
Also you can analyze there title tag, URL & meta description to recognize what type of keywords tey are targeting.
Use analysis Tools for keyword research:
Keyword analysis tools can assist you to decide that keyword phrases to focus on by calculating the keyword volume, keyword difficulties, CPC & regional search volume.
You may choose AHREF/ SEM RUSH / UBER SUGGEST/Google Keyword planners your Keyword analysis Tool, to begin with as these are the most trusted and used tool in the market.
Among these four tools keyword planner is free to use and other three are paid tools.
Depending on CPC and difficulties you need to choose the keywords wisely. The more CPC is there are more chances to make revenue from your product or services.
Contemplate Searching Intent:
Before you writing content, mark the contents that are already ranks in Google once sorting out that keyword – you’ll be surprised!
For instance, you’ll find that Google prefers ranking lengthy how-to guides, tools, or listicles.
To rank within a short period of time you may use those content Ideas that are ranking in the top of SERP. From the Ubersuggest tool, you will find the top pages regionally by searching the target keywords. Or, you can do it directly on Google by changing the advanced search setting to your current region.
Pick the Trends and Seasonality:
When you are searching keywords for SEO traffic, you should keep in mind the seasonality and trends.
In this purpose, you may use the Google trends tool to explore the recent trendy topics. Though trendy topics lost search volumes over time. Like, Nowadays Coronavirus news is a trendy search but when the world will be free from this epidemic then the search volume will decrease automatically.
Some search terms can fluctuate during different seasons.
For example, “haloween costumes” sees a spike in search interest each Haloween season.
Choose Your Target Keywords:
Choose a parent keyword phrase to focus on. This phrase can probably be the best volume phrase that’s most relevant to your online page.
You can use this as your basic keyword for making and optimizing your content.
Besides your parent keyword make a list of long tail keywords related to the parent keyword and use them frequently in your content.
Although a single long tail keyword can’t drive huge traffic but cumulatively they can send a good amount of traffic to your website.
Finally, it times to Create Content & Optimize It For SEO :
Once the keyword reasech is done now its time to use them in content wisely.
Do not stuff many keywords inside content forcefully. Always try to use it naturally with a flow. Misusing your keywords can harm your website’s ranking.
Do some of-page activities like link building, social sharing to boost your pages ranking.
It may take many months or longer than you think.
Measure Your Results:
In this case the most trusted tools like Google analytics and Google Search Console are very accurate to measure the result.
Take a close look at those keywords that are getting traffic to your website, and driving sales and conversions. Focus on them and try to boost them more for increasing sales.